WHAT'S WORKING?THE PODCAST
A PODCAST FOR FOUNDERS
Real conversations with the people building brands. The strategies, tools, and decisions working right now.
WITH ISAAC MEDEIROS & ZAIN ALI
48:46
SPENCER WISE
Spencer Wise on how counterfeiters pushed his business into debt, how he rebuilt with an in-house creative team, and why he sold after the turnaround.
Listen on SpotifyFROM THE SHOW
45:15
The Instant Hydration founder on recurring revenue, narrative ads, lean media teams, and the first public look at White Rabbit.
47:55
BCG’s agentic commerce lead and Nile’s Ashwin on GEO, trust, and which AI platforms matter for commerce.
49:30
iRestore’s CEO on rebuilding a failing family business, earning customer trust, and designing products people want.
40:07
Ridge’s CEO on growth bets, AI, creator partnerships, and knowing when to sell.
38:25
Inside NOBS: TikTok Shop, retail, and keeping operations lean.
42:12
Jones Road Beauty, founder burnout, and the next chapter of ecommerce.
MEET YOUR HOSTS
Isaac and Zain sit down with founders and operators to ask one simple question: what's working? From ecommerce and retail to content and AI, they get into the decisions behind the business.
Founder of Mini Katana. Building brands, creating content, and asking the next question.
Follow IsaacCo-founder of Zainith Agency and Etta Maison. Working at the intersection of brands and growth.
Follow ZainLET'S TALK
A story worth sharing. A guest we should meet. A partnership that fits the show.
Get in touch producer@whatsworkingpod.com
